Client’s feedback on an ice-cream image’s proposal for a printed ad:
“I really like how the whole image looks, just have in mind that we are going to come out with this ice-cream Ad in winter, during the Christmas Holidays.
For you to understand, we actually want the image to transmit a ‘warm winter feeling’, so, just make the ice-cream look a little bit hot, and we’ll be ok.”
Client learns a word he doesn't understand
Trying to wrap up a design for a client, he asked how big the graphical header was.
“700 pixels wide” I replied.
“It’s too small. Can we make it a half pixel bigger?”
I roll my eyes epically on my end and them send him the exact same comp image back. “Here you go”
“Perfect!”.
———
Later in the project, he asked if we could re-use pixels to save money.
Photoshop vs. Paint
“I understand that you prefer to use photoshop, but we don’t feel like that program is universal enough. If you could do all of the design work in Microsoft Paint it would be easier for us to edit what you do and give you an idea of the changes we want.”
Here’s a camel Ad 1963 that encourages you to smoke after every dish. A crisp Waldorf salad and then a blended turkish? Or say, how about some creamy soup and then a fresh Camel to ease digestion? The possibilities are endless!
The Reader’s Digest piece (ha! DIGEST!) that Don and Lucky Strike folks fretted about came out about 4 years before this ad which brought the whole lung cancer smoking causation to the . So clearly, the paradigm of ‘smoke cause it’s good for ya!’ hadn’t quite shifted.
In 1954, an organization called the TIRC (Tobacco Industry Research Committee) was formed to investigate “the growing health scare” related to smoking. They published a piece that ran in 43 newspapers entitled ”A Frank Message to Cigarette Smokers”, part of which stated:
“RECENT REPORTS on experiments with mice have given wide publicity to a theory that cigarette smoking is in some way linked with lung cancer in human beings.
Although conducted by doctors of professional standing, these experiments are not regarded as conclusive in the field of cancer research. However, we do not believe results are inconclusive, should be disregarded or lightly dismissed. At the same time, we feel it is in the public interest to call attention to the fact that eminent doctors and research scientists have publicly questioned the claimed significance of these experiments.
Let’s get frank then, Malboros go better with a Waldorf salad than Camels. FACT.
- Image via
Via popwhore.com.
Conversation with husband's peep
- Me: I'll apparate
- Friend: don't splinch
- Me: noted
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“Gary Coleman” by Total Babe
